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The U.S. government began standardizing and regulating financial reporting in 1929 when the stock market crash made it painfully clear that businesses often made absurd claims and that investors were either gullible, unable to verify information, or both. Now, financial reports are used by a company’s management to measure profitability (or lack of it), optimize operations and guide the company, by banks and other lenders to gauge the company’s financial health, and by institutional or individual investors interested in purchasing stock.
Unless you’re financially savvy, annual reports with all those figures, frustrating footnotes, and fine print are boring and intimidating. However, once you have a fundamental knowledge of finance and its basic terminology, you can find the juicy parts. Reading Financial Reports For Dummies by Lita Epstein, a teacher of online financial courses and author of Trading for Dummies, gets you up to speed so you can:
- Go past the prose that can maximize the positive and minimize the negative and get information in dollars and cents
- Get an overview from the big three—the balance sheet, income statement, and statement of cash flows
- Understand the lingo and read between the lines
- Calculate basics like PE, Dividend Payout Ratio, ROS, ROA, ROE, Operating Margin, and Net Margin
It pays for investors to be somewhat skeptical instead of gullible. Pressured to please Wall Street, companies are sometimes tempted to use “creative” accounting. You’ll discover how to:
- Detect red flags (that, unfortunately, aren’t emphasized in red) such as lawsuits, changes in accounting methods, and obligations to retirees and future retirees
- Understand the different reporting requirements for public companies and private companies with various types of business structures
- Analyze a company’s cash flow, a prime indicator of its financial health
- Scrutinize deals such as mergers, acquisitions, liquidations and other major changes in key assets
Organized so you can start where you’re comfortable and proceed at your own pace, Reading Financial Reports for Dummies helps managers prepare annual reports and use financial reporting to budget more efficiently and helps investors base their decisions on knowledge instead of hype. Whether you’re in business or in the stock market, knowledge is always an asset.
- Sales Rank: #1348494 in Books
- Brand: Brand: For Dummies
- Published on: 2004-12-24
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .70" w x 7.30" l,
- Binding: Paperback
- 384 pages
- Used Book in Good Condition
From the Back Cover
Simple strategies for measuring a company's financial health
Decipher the jargon and read financial reports like a pro
Whether you're a serious investor or hold a few shares in the company you work for, reading financial reports is a vital way to keep tabs on a company's performance. This clear and friendly guide will help you wade through the numbers to see what's really going on — so you can make smarter and more profitable investment choices.
Discover how to:
- Make sense of balance sheets
- Find the figures that tell the tale
- Test the numbers with simple formulas
- Recognize red flags in the footnotes
- Understand deceptive accounting practices
About the Author
Lita Epstein is a writer and a designer and teacher of online financial courses, as well as the coauthor of Trading For Dummies.
Most helpful customer reviews
25 of 26 people found the following review helpful.
If you had to read only one investment book, this one should be it!
By Houman Tamaddon
This is the single best book for beginner and intermediate-skilled investors. I believe most non-professional investors will find this an absolute gem. The writing is clear and actually fun to read. You will learn the basics of how to evaluate companies, but Epstein includes nuances that even more advanced investors will find useful.
The book is valuable because of its appropriate coverage of 4 separate areas:
1) Teaches the reader basic accounting. For example, what do different items on a cash flow statement really mean and how are they related to the balance sheet or the income statement?
2) Once you understand basic accounting, it teaches you how to manipulate some of these numbers to get a better understanding of how well the company is doing. For example, what is the significance of inventory turnover?
3) Points you to other sources for more information and greater understanding ie: different websites and how to get bond ratings on particular companies.
4) Discusses pitfalls of analyzing financial reports. She discusses how companies manipulate numbers and how you can improve your chances of catching the culprits. She discusses 10 guilty companies.
There are many great books investors should read, but if you were only allowed one then this should be the one. Bravo Lita!
P.S. I am not a generous Amazon reviewer as you can see for yourself by reading my other reviews.
0 of 0 people found the following review helpful.
good
By Amazon Customer
good
7 of 7 people found the following review helpful.
Very good book for beginners in investing
By Chandra
I've stayed on the sidelines for long time, watching the stocks I thought I should buy go up and down. I did not want to jump in without understanding what I was getting into. I thought the 3 Financial documents from a company (Balance Sheet, Income Statement, and Cash Flow) were enough to understand a firm's performance. Boy - I couldn't have been more wrong. After reading this book, I realized how crucial it is to read through the 10-Ks and 10-Qs, and the notes to the Financial statements. That was a definite, very valuable learning for me. This book may not provide much for the experienced investor, but certainly helps you get started on the right foot if you are looking for ways to get started in stock market. Good Luck with your investing endeavors. Cheers!!
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