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Did you skip Sales Proposals 101 in college? If your proposals put people to sleep, this book is your wake-up call. Sales Proposals Kit For Dummies will have you writing top-notch sales proposals and closing the deal in no time.
If part of your job is writing sales proposals, you know what a pain they can be. If you want your proposals to blow your audience away, let expert Bob Kantin show you how. With his advice, you’ll be creating sales proposals that prove your understanding of the buyer’s business, present a viable business solution, and demonstrate your ability to deliver the goods. With Sales Proposals Kit For Dummies, you’ll discover how to:
- Write an unbeatable proposal
- Get to know your buyer
- Evaluate your proposal from the buyer’s perspective
- Sell yourself and your organization
This book is loaded with information that will help you write winning proposals, whether you’re a first-time proposal writer or a seasoned sales professional. It presents a proven and effective sales proposal structure and content guidelines that work for any size or type of business. With simple, step-by-step instructions and delightful cartoons, Sales Proposals Kits For Dummies makes writing a sales proposal fun and easy. You’ll find out:
- What every great proposal must include
- How to make the boring stuff interesting
- How to package and present the proposal
- How to team with the buyer to design the perfect proposal
- The differences between internal and external proposals
- Ten things a buyer expects in a proposal
- Sales Rank: #1717566 in Books
- Published on: 2001-07-15
- Original language: English
- Number of items: 1
- Dimensions: 9.24" h x .83" w x 7.42" l, 1.10 pounds
- Binding: Paperback
- 336 pages
From the Back Cover
"Will increase your chances of winning the ‘big one.’" Bob Heckman, CEO, Navigate Consulting "Full of tips, tricks, and tools every sales pro must have!" Bill Byron Concevitch, Sr. VP, Mentergy, Inc.
Includes step-by-step instructions to help you write winning sales proposals!
Salespeople — listen up! Want a surefire way to write winning sales proposals that'll wake 'em up, seal the deal, and keep ‘em comin’ back for more? Let expert Bob Kantin share his savvy advice on everything from getting into your buyer's head to actually presenting a fabulous proposal. You'll come out a winner every time! all this on the CD-ROM Valuable forms and materials, including: A great tool to rate your proposal A proposal model Sample product proposals Sample service proposals A customer questionnaire System requirements: PC running Windows 95 or later, Windows NT 4 or later; Power Macintosh running System 7.6 or later. See the About the CD Appendix for details and complete system requirements. Plus leading Internet tools
Discover how to: Write winning sales proposals that close the deal Get to know your buyer Evaluate your proposal from your buyer's viewpoint Sell yourself and your organization Present a fabulous proposal
Get smart! www.dummies.com
About the Author
Bob Kantin, author of Strategic Proposals: Closing the Big Deal and other books, is principal of SalesProposals.com and has been a sales and marketing consultant for 10 years.
Most helpful customer reviews
11 of 11 people found the following review helpful.
So you think you know how to write a proposal?
By John P Dalkowitz
Sales Proposals Kit for Dummies is not only effective, it is an excellent read. So many books on sales techniques are so dry and virtually unreadable, but Mr. Kantin's witty style and real world examples of proposal design have had an impact on the quality of my proposals and my philosophy of sales in general. I found the proposal RATER particularly useful, as it pinpointed the areas that I needed too focus on in my proposals. My only regret is that Mr. Kantin did not write this book three
years ago. It would have saved me a lot of pain and rejection. Since I've read the book, only a few weeks ago, I'm three for three. This book is a must read for anybody who writes more than the occasional proposal.
3 of 4 people found the following review helpful.
Poor proposal structure with good elements
By Jens Agerskov
With the fantastic reviews I had high expectations for this book, and was sorely disappointed. The advice given in the book is worthwhile, encompassing and I found good concepts, yet was also disappointed with the lack of things like bid/no bid processes. The test for any proposal advice given is how good the final proposal is. This is a guide that results in a narcisistic self focussed proposal that has an outdated look and feel.
In my oppinion "Persuasive Business Proposals" from Tom Sant is far superiour, and has been the basis for proposal processes in companies from GE, Boeing and downwards.
You can get good elements from this book, but don't use Bob Kantin's templates. If you do the work make sure you end up with a good updated proposal template in the end. This is not it!
3 of 3 people found the following review helpful.
If you want to increase your business, buy this book
By Maura Fleming
This book will show you how to write a proposal to get business. Too many people forget that the proposal has to be from the customer's point of view. This book shows you how to write a proposal from your customer's point of view and get the business. I loved the way the book is organized and it's got so much useful information that you absolutely need in a winning proposal. The CD makes it all so easy to use. If you want to know what needs to be in a winning proposal and how to get your message across to a customer, you need this book. This is a great business resource book that you'll put to good use.
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