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Marketing For Dummies, by Alexander Hiam
Free PDF Marketing For Dummies, by Alexander Hiam
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Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and
- Getting them to buy your product
- Making sure that they are happy with their purchases
- Persuading them to come back for more
What could be more important? Ever try to run a business without customers?
Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.
While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into
- Creating a compelling Internet strategy
- Succeeding at trade shows
- Producing interesting labeling, billboards, and print ads
- Understanding point-of-purchase advertising
Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.
- Sales Rank: #968457 in Books
- Brand: Brand: For Dummies
- Published on: 2004-04-30
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x 1.10" w x 7.30" l, 1.10 pounds
- Binding: Paperback
- 408 pages
- Used Book in Good Condition
From the Back Cover
Your complete toolbox for creating dynamic, effective marketing campaigns
"What to do. How to do it. In simple everyday language."
— Ira N. Bachrach, President, NameLab, Inc.
Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P’s of marketing – product, pricing, placement, promotion, and people.
The Dummies Way
- Explanations in plain English
- "Get in, get out" information
- Icons and other navigational aids
- Tear-out cheat sheet
- Top ten lists
- A dash of humor and fun
Discover how to:
- Prepare hard-hitting campaigns
- Plan and stick to your budget
- Use research effectively
- Increase consumer awareness
- Satisfy your clients’ needs
- Boost your sales
About the Author
Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.
Most helpful customer reviews
0 of 0 people found the following review helpful.
) Definitely recommended for beginners
By Tamar
This book helped me to learn about marketing a lot :) Definitely recommended for beginners.
25 of 27 people found the following review helpful.
Marketing for Dummies -Some Pearls
By Robert C. Olander
If you are running your own small business and trying to handle all of your marketing effort yourself you will find many excellent tips and words of wisdom that will help get you through various projects while avoiding many commonly made mistakes. If you were in need of a glossary, lists of commonly used acronyms, marketing concepts, or a professional handling of a managerial approach to global marketing you would be better off taking traditional marketing courses and studying your textbooks.
This book was very "task" oriented and included some nice general ideas to remember, and good tips for getting through some common tasks. It is not comprehensive, nor quite as step-by-step as I had hoped a "Dummies" book would be. When I think of a "Dummies" manual I always remember using my old Volkswagens for Dummies to get through giving my old VW a tune-up and valve adjustment. It included step-by-step instructions as well as the nice tips needed for avoiding commonly made mistakes. It took me from the beginning to end of my common projects without any problems. Some of the computers for Dummies types books I have read have also included both step-by-step as well as tips and advice.
Marketing for Dummies was not laid out in the beginning to end, comprehensive step-by-step fashion I have come to expect from the "Dummies" books. maybe Marketing does not lend itself to this, but it would have been appreciated. Marketing for Dummies will make a nice "hands-on" addition for your more complete "traditional" Marketing text collection.
1 of 5 people found the following review helpful.
Concise and Brilliant
By Gman
As a new sales recruit, have used this book as my basis for all my marketing projects ,plans, and strategies...just Brilliant!!!
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