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Writing Copy?For Dummies, by Jonathan Kranz

PDF Ebook Writing Copy?For Dummies, by Jonathan Kranz
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Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter
- Sales Rank: #140539 in Books
- Published on: 2004-10-29
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .86" w x 7.52" l, 1.46 pounds
- Binding: Paperback
- 384 pages
- ISBN13: 9780764569692
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From the Back Cover
Tips on writing to consumers and business-to-business
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.
Discover How To:
- Write compelling headlines and body copy
- Turn your research into brilliant ideas
- Create motivational materials for worthy causes
- Fix projects when they go wrong
- Land a job as a copywriter
About the Author
Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.
Most helpful customer reviews
0 of 0 people found the following review helpful.
EASY WAY TO GET NEW SKILL
By Ernie
ANOTHER GREAT DUMMY BOOK
16 of 16 people found the following review helpful.
A Helpful Guide
By Brad Shorr
This book is for a non-writer who needs to write advertising or marketing for his company.
The material is comprehensive and includes many good tips. A couple things to note--
1. The focus is on style and construction of materials (e.g., how to put together a direct mail piece), not on grammar, style, and construction of words.
2. Most of the book covers B2C marketing, not B2B.
All the advice is tried-and-true. If you follow it, you can't go wrong.
5 of 5 people found the following review helpful.
A Little Humor, Some Welcome Clarity
By G. Hope
This book is a great addition to my library of reference books. I give it four stars only because I was hoping for a lengthier treatment of tips for freelancers. As a reference, it is amazingly useful because it offers clarity--the concrete steps for getting the job done (none of this good juju/bad juju fluff that circulates as marcom advice). Kranz also brings a welcome dose of humor and helpful cautions drawn from long years of experience. For the marketing professional working within a business, it will provide steady and sensible direction, and for those of us who are free agents, it brings a refresher of our clients' needs as well as a solid set of guidelines for marketing our own services.
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