Download PDF Starting an Online Business For Dummies (For Dummies (Computers)), by Greg Holden
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So you want to own your own business, be your own boss, set your own hours, and make real money. If you're comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You'll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You'll explore: doing research, defining your niche and target market, and putting it together in a practical business plan; getting the hardware and software you'll need to get going; creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos; selecting a Web hosting service (with info on free Web site homesteading); setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more; and, managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory. You'll also explore: taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic; running a business on eBay; marketing your business and the secrets to search engine success; and, keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software. Written by e-biz whiz Greg Holden, "Starting an Online Business For Dummies, Fourth Edition" has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes: lots of Web sites that will give you good ideas; a companion Web site that includes an online directory of Internet business resources; and, a list of legal and business requirements. Get going, and build a booming business right at home. The only people you'll have to take orders from are customers, and those are the kind of orders you'll like!
- Sales Rank: #2508782 in Books
- Published on: 2005-03-04
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 7.40" l,
- Binding: Paperback
- 408 pages
From the Back Cover
Begin and build a booming business right at home!
Establish your online presence, make money on eBay, and find the secrets to search engine success
How'd you like your morning commute to be a short walk in your bedroom slippers? The market for online businesses is better than ever, and here's the place to start. Identify your market, choose a Web hosting service, lock down security, promote your business, stay on the right side of the law, run a business on eBay, work wth affiliates and middlemen — and love what you're doing!
Discover how to
- Draw up a cyberbusiness plan
- Select and acquire equipment and inventory
- Accept credit card payment
- Improve your search engine ranking
- Set up Amazon, Yahoo!, and other storefronts
About the Author
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 25 books and numerous magazine articles.
Most helpful customer reviews
46 of 48 people found the following review helpful.
Great Book For the New Startup
By John Matlock
This guy knows what he is talking about. I did exactly what he said when I was setting up my on-line business. The only thing was that this book didn't exist then and I had to learn it all one step at a time. Well, I guess that's the only way any of us learn anything.
One thing he emphasises strongly and with which I cannot agree more, be a good e-mailer. If you get a question, a complaint, or anything else, respond quickly and in a friendly manner. Remember the old saying, "The customer is always right, even when he's wrong he's still right."
If you ship someone a bad CD (if that's what you're selling) and he comes bad and says it's bad, send him a new one immediately, before you even tell him to send you the old one back. Send it by first class mail, or even overnight. The rating he is likely to give you on e-Bay or Amazon or just with his friends is worth far more than the cost.
One point I would emphasize stronger. Pick a niche in which to market. Amazon sells everything, but not REALLY everything. Specialty hobby products from rock climbing to clock making, specialty books like maybe I-10 from one end to the other (and if you publish this, Amazon might sell it for you). You must specialize in something, something you cna define in a short sentence, or may two.
If you start an on-line business, remember that the web is only a communications medium. You're really just using the web to do what we used to call mail-order. This book emphasizes the on-line part of the business, just like the title says, you'll learn all this sooner or later, in this little book you'll have everything at your fingertips.
8 of 11 people found the following review helpful.
Useful and a good starting point
By ReadandRun
If you want to sell "stuff" this is a good place to start. All the information is here for opening a store. Follow the steps and your doors will be open. But maybe you don't want to sell "stuff" and have an idea you'd like to try out, if so I recommend "Internet Riches" by Scott Fox.
It is also a great "how-to" book, but Internet Riches takes you past the nuts and bolts and presents strategies for great niche businesses that require little more than your own imagination and discipline to empower your life. It shows you how to set up an internet business for $25. You will see what has made America great, the ability to take an idea and turn it into a business. It is an all over great business guide.
Despite the title it is full of down-to-earth examples and suggestions that are a far cry from the usual "strike it rich" schemes you find in books similarly titled.
Internet Riches is a smart book for smart people, not dummies.
0 of 0 people found the following review helpful.
Five Stars
By DPhillips
Arrived in good condition.
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