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When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide.
If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to:
- Map a winning PR strategy
- Grab attention with press releases, interviews, and events
- Cultivate good media relations
- Get print, TV, radio, and Internet coverage
- Manage crises
This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more:
- Developing and stick to a budget
- Building an in-house PR department
- Specific PR tactics like contests, surveys, and tie-ins
- Company newsletters
- Writing query letters and pitch letters
- Handling yourself in interviews
- Turning bad press into good publicity
- Developing a contact list
- Specific strategies for radio, TV, newspapers, and new media
- Handling crises
- Measuring PR results
The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
- Sales Rank: #1276124 in Books
- Brand: Brand: For Dummies
- Published on: 2001-01-03
- Original language: English
- Number of items: 1
- Dimensions: 9.24" h x .91" w x 7.52" l, .0 pounds
- Binding: Paperback
- 384 pages
- Used Book in Good Condition
From the Back Cover
Proven techniques that maximize media exposure and generate buzz
Let a PR pro show you how to get people talking When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to come up with a compelling company story, sell it to the media, and follow through with a full-throttle campaign that'll generate buzz — and build your bottom line. all this on the CD-ROM Videos, public relations forms, checklists, and templates, plus lists of PR firms, media outlets, and other useful contacts PR software tools, including a Start Right Marketing demo, ecBuilder, and Maximizer trial versions, and TeleMagic evaluation version Links to PR Web resources PC running Windows 95 or later, Windows NT 4 or later, or a 60840 Mac running Os 7.5.5 or later. See About the CD Appendix for further requirements and details. Plus leading Internet tools
Discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises
Get smart! www.dummies.com
About the Author
Eric Yaverbaum's PR firm, Jericho Communications, has represented IKEA Home Furnishings, Domino's Pizza, Progressive Auto Insurance, The Hain Cellestial Group, United Distillers & Vintners North America, and many others. He is coauthor of I'll Get Back to You. Bob Bly is a seasoned business writer.
Most helpful customer reviews
0 of 1 people found the following review helpful.
PR for Dummies
By Kristina Schubert
I purchased this book as a resource and many of the ideas are very useful. Great for small businesses and even students as a great tool to bring the public to them.
1 of 3 people found the following review helpful.
PR Kit ed. 1
By Jessica Krueger
I thought I ordered the second edition but got the first. The first is acceptable but six years behind the second.
7 of 10 people found the following review helpful.
BECOME A PR PRO IN NO TIME AT ALL
By A Customer
At last, all the tricks of the Public Relations trade in one easy-to-follow volume. Yaverbaum, co-founder of Jericho Communications, a New York-based PR firm, has successfully promoted such highly visible brand clients as IKEA, Sony, Domino's Pizza, Bell Atlantic, and others. Here he provides detailed information on how to promote any type of business, product, or cause. There are chapters on why public relations is a powerful marketing tool, finding the right firm, or setting up your own PR department, strategizing and executing PR ideas, laying the groundwork from press releases and newsletters, to pitching TV, radio and print contacts.
Other PR techniques include detailed explanations for staging publicity events, spotting PR opportunities, crucial advice on handling a crisis, and evaluating the results.
Yaverbaum illustrates the value of PR through the Ten Greatest PR Coups of All Time, and gives tips for improving writing skills, how to deal with the media, and advice on the ten things you should never do in the name of PR.
Practical, informative, user-friendly, and results-oriented, I can't think of a better or more comprehensive introduction to the subject than this outstanding guide.
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