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The Complete MBA For Dummies, by Kathleen Allen, Peter Economy
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If you work in a business, a nonprofit organization, or for the government, chances are you’ve considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words “Masters of Business Administration” mean a lot, what’s even more important are the things that you learn during the course of your MBA studies.
The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate— at a high level of competence —in any business. And if you already have your MBA, you’ll find that this book is a handy refresher and reference that can be used wherever you go.
Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today. Whether it’s strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you’ll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today’s most innovative and effective business techniques and strategies, including how to:
- Motivate employees and build great teams
- Understand financial fundamentals
- Create effective marketing plans
- Come out ahead in negotiations
- Examine management trends
- Make the Internet work for you
- Apply effective risk management techniques in business
- Sales Rank: #1522690 in Books
- Published on: 2000-03-15
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .92" w x 7.50" l, .0 pounds
- Binding: Paperback
- 432 pages
Review
"?with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost?"(Business a.m., 5 November 2002)
From the Back Cover
Includes tips from the world's best business schools
Packed with info on today's hottest business trends
Boost your management skills and put yourself on the fast track to success A graduate MBA program will give you the business expertise you need for success. But what if you don't have time for more school? That's where this friendly guide comes in. Packed with state-of-the-art information on finance, marketing, entrepreneurship, e-commerce, and other B-school topics, it's just what you need to turbocharge your career.
Discover how to: Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Make the Internet work for you
The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily(TM) e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
About the Author
Dr. Kathleen Allen coordinates the Undergraduate Entrepreneur Program at the USC Marshall Business School and is the author of several books on entrepreneurship. Peter Economy's other books include Better Business Meetings.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Needs updating with todays trends and technology.
By BushPilotAfrica
Out of date with todays technology and trends...
0 of 0 people found the following review helpful.
If you need this book BUT IT NOW, they are all great and well written
By Brooker Smith
I love all the "Dummies books I have ever read, they are all very well written, and the subject is always written in a way to keep you reading. Love them all if you need a learn or brush up on anything don't ever be afraid or look down on these books, they have much more info than most books the average person will ever read.
0 of 0 people found the following review helpful.
Phenomenal book, I have yet to take any courses ...
By David M. Penn
Phenomenal book, I have yet to take any courses in MBA, But my significant other who has an MBA stated that if she would've had this prior to taking of course, it would've helped tremendously.
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