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Business Plans For Dummies, by Paul Tiffany, Steven D. Peterson
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Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.
Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you
- Realistically determine where your business is and where you want to go
- Create a detailed business plan and put it into action instead of in a drawer
- Use the plan to secure financing
- Prepare for opportunities avoid common pitfalls
In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company’s mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company’s strengths and weaknesses
- Analyze your financial situation in order to do realistic forecasts and budgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, considering the product life cycle, new products, or new markets
- Structure your organization and nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.
- Sales Rank: #60222 in Books
- Brand: Tiffany, Paul/ Peterson, Steven D.
- Published on: 2004-12-31
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .75" w x 7.40" l, 1.24 pounds
- Binding: Paperback
- 364 pages
- Used Book in Good Condition
From the Back Cover
Create a winning business plan with expert tips and strategies
Covers planning basics, financing, marketing, legal issues, and more
Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process.
THE DUMMIES WAY®
Explanations in plain English"Get in, get out" informationIcons and other navigational aidsOnline cheat sheetTop ten listsA dash of humor and fun
Discover how to:
Assess your company's goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances
Get Smart!@www.dummies.com
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About the Author
Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.
Most helpful customer reviews
20 of 22 people found the following review helpful.
Just Not Practical
By Russel Trojan
Having read a few other books about writing a business plan I've got something to compare this to and it does not compare well. First off, nowhere in the book is there at least a template or outline for an actual business plan. There is lots of talk about the sections of the plan, but no plan.
Additionally, it regularly tells you that you will learn about such and such in chapter x. However, once you get to chapter x, there is no mention of the previous reference.
If I had to write a business plan from this book, I would never be able to start.
10 of 12 people found the following review helpful.
Pretty thorough, lacking examples
By South Ninth
I have to say that this book is very thorough and that I have learned a lot from it. Still, I found the book a little boring and cryptic because of its lack of examples and stories.
There are so many ideas which are thoroughly explained conceptually, but are hard to visualize - although, in fairness, there are a ton of good stories and case-in-points. [See, for example, how your local paper would explain why Pepsi decided to close a bottling plant, or how Microsoft went about improving Windows 7 - now that's something you can relate to.]
Maybe, just maybe, this book is a good refresher for people who did go to business school. I, a high school graduate and avid reader, failed to digest about 35% of the material.
6 of 8 people found the following review helpful.
Brilliant Full of Good Advice
By Harvey Bunny
I am a serial entrepreneur, a University lecturer in, Russia, Italy and the USA in Business Economics and International Law and am an international business and peak performance consultant. I have also advised small businesses on creation of business plans to secure additional finance. So my comments on this book are based upon real and theoretical business experience.
There are many mistakes people can make in writing business plans to try and get financing for a business start up and or for an established business. I have seen these mistakes made by everyone from the business owners themselves, to accountants who advise the business. In my opinion, the best business plans include such things as extensive segmented marketing plans focusing on business USP's, 18 month cash flow projections which include tax provision and risk analysis of the marketplace. Its incredible to look back on the amount of businesses I have advised, who have left some or most of these keys out of their Business Plan. This book is designed to get business owners to look at all these key areas and others, so that they themselves can write great business plans.
The book itself totals 400 information packed pages which guide you through the whole process of writing a business plan. The author looks at everything from a self analysis of your business, how to analyse your potential customer base, identify your USP's, identify market trends, create realistic cash flow projections, how to talk to investors and a large amount of other valuable business information you need to write a business plan.
The book is not some theoretical tombe written by academics nor does it give you a template which you simply fill in. What it is, is a practical workbook with large amounts of valuable information, which if followed will lead you to writing a better business plan. I would also recommend anyone with a business to read this, as the advice given should help any business who wants to expand within their marketplace.
It is a great read and I highly recommend the book to anyone who owns a business and to those who want to write a better business plan.
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