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Marketing For Dummies, by Alexander Hiam

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Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and

• Getting them to buy your product
• Making sure that they are happy with their purchases
• Persuading them to come back for more

What could be more important? Ever try to run a business without customers?

Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.

While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into

• Creating a compelling Internet strategy
• Succeeding at trade shows
• Producing interesting labeling, billboards, and print ads
• Understanding point-of-purchase advertising

Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

• Sales Rank: #968457 in Books
• Brand: Brand: For Dummies
• Published on: 2004-04-30
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x 1.10" w x 7.30" l, 1.10 pounds
• Binding: Paperback
• 408 pages

Features

• Used Book in Good Condition

From the Back Cover
Your complete toolbox for creating dynamic, effective marketing campaigns

"What to do. How to do it. In simple everyday language."
— Ira N. Bachrach, President, NameLab, Inc.

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P’s of marketing – product, pricing, placement, promotion, and people.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

Discover how to:

• Prepare hard-hitting campaigns
• Plan and stick to your budget
• Use research effectively
• Increase consumer awareness
• Satisfy your clients’ needs
• Boost your sales

About the Author
Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.

Most helpful customer reviews

0 of 0 people found the following review helpful.
) Definitely recommended for beginners
By Tamar
This book helped me to learn about marketing a lot :) Definitely recommended for beginners.

25 of 27 people found the following review helpful.
Marketing for Dummies -Some Pearls
By Robert C. Olander
If you are running your own small business and trying to handle all of your marketing effort yourself you will find many excellent tips and words of wisdom that will help get you through various projects while avoiding many commonly made mistakes. If you were in need of a glossary, lists of commonly used acronyms, marketing concepts, or a professional handling of a managerial approach to global marketing you would be better off taking traditional marketing courses and studying your textbooks.

This book was very "task" oriented and included some nice general ideas to remember, and good tips for getting through some common tasks. It is not comprehensive, nor quite as step-by-step as I had hoped a "Dummies" book would be. When I think of a "Dummies" manual I always remember using my old Volkswagens for Dummies to get through giving my old VW a tune-up and valve adjustment. It included step-by-step instructions as well as the nice tips needed for avoiding commonly made mistakes. It took me from the beginning to end of my common projects without any problems. Some of the computers for Dummies types books I have read have also included both step-by-step as well as tips and advice.

Marketing for Dummies was not laid out in the beginning to end, comprehensive step-by-step fashion I have come to expect from the "Dummies" books. maybe Marketing does not lend itself to this, but it would have been appreciated. Marketing for Dummies will make a nice "hands-on" addition for your more complete "traditional" Marketing text collection.

1 of 5 people found the following review helpful.
Concise and Brilliant
By Gman
As a new sales recruit, have used this book as my basis for all my marketing projects ,plans, and strategies...just Brilliant!!!

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# Download PDF Weather For Dummies, by John D. Cox

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What’s going on up there when the rain falls, when the wind blows, when the clouds roll in and the lightning flashes? How do hurricanes arise and where to tornadoes come from? Why do seasonal conditions sometimes vary so much from one year to the next? Our ways of life, our very existences depend on knowing the answers to questions like these. Economies have been wiped out, civilizations have risen and fallen, entire species have come into being or gone extinct because of a temperature shift of just a few degrees, or a brief shortage or glut of rainfall. With so much riding on the weather, it makes you wonder how you’ve lived this long without knowing more about it.

Don’t worry it’s never too late to find out about what makes the weather tick.

And there’s never been an easier or more enjoyable way to learn than Weather For Dummies. In know time, you’ll know enough of weather basics to be able to:

• Identify cloud types
• Make sense of seasonal differences in the weather
• Understand what causes hurricanes, tornadoes, and other extreme events
• Make your own weather forecasts
• Avoid danger during severe weather
• Understand the global warming debate
• Get a handle on smog, the greenhouse effect, El Niño, and more

Award-winning science writer John D. Cox brings the science of meteorology down to earth and, with the help of dozens of cool maps and charts and stunning photographs of weather conditions, he covers a wide range of fascinating subjects, including:

• What is weather and how it fits into the entire global ecosystem
• What goes into making a professional daily weather forecast
• The basic elements of weather, including air pressure, clouds, and humidity
• Storms, hurricanes, tornadoes, monsoons, and other extreme forms of weather
• Seasonal weather effects and why they vary
• Lightening, rainbows, sundogs, haloes, and other special effects

Featuring clear explanations, stunning illustrations, and fun, easy experiments and activities you can do at home , Weather For Dummies is your guide to making sense of  the baffling turmoil of the ever-changing skies above.

• Sales Rank: #98345 in Books
• Brand: Wiley Publishing
• Published on: 2000-10-09
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .85" w x 7.33" l, 1.45 pounds
• Binding: Paperback
• 384 pages

Features

• Author: John Cox
• ISBN: 9780764552434

From the Publisher
Discover how to:
* Identify cloud types
* Understand what causes tornadoes to form
* Avoid danger during severe weather
* Understand the global warming debate

From the Back Cover
"The baffling turmoil of our ever-changing skies will seem much less baffling" Keay Davidson, author, Carl Sagan: A Life

Includes hot maps and cool photos of weather phenomena!

Are you dazzled by dramatic displays of thunder and lightning — and wonder why these forces of nature occur? This guide offers easy-to-understand explanations about meteorological concepts, from jet streams to tornadoes and El Niño. Inside, you'll find experiments and activities you can do at home, plus insight on smog, the greenhouse effect, and more!

Discover how to: Identify cloud types Understand what causes tornadoes to form Avoid danger during severe weather Understand the global warming debate

Get smart! www.dummies.com

About the Author
John D. Cox is a professional science writer. He studied biological and physical sciences at Harvard and MIT as a fellow of Knight Science Journalism Fellowship Program at MIT.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Meh
By LeeBo
I recently bought a 5-in-1 weather station and wanted to learn more.

I've enjoyed other Dummies books but found this one too sophomoric in humor and content. I wanted more info. about understanding the weather on my local news and in my backyard. Thus, rather than Top Ten Disasters and sub tropical jet streams, I would have liked more on the basics. Frankly, I considered giving it two stars.

0 of 0 people found the following review helpful.
Great book for those with an interest in weather.
By crist c.
I already know a pluthera of weather information. I still have a lot to learn though. That is where this book comes in. I have learned so much from the weather for dummies book. I learned new information from this book, every time I read it. I got this book used. The packaging was alright. The delivery was fast and speedy.

32 of 40 people found the following review helpful.
A Reader-Friendly Reference
By Virgil Brown
Weather is a subject that everyone knows something about. However that's just where John Cox starts. So one knows about Doppler radar? How about polar orbiters? So one has always heard the expression "it's too cold to snow?" Is it really?
Of course this is a reader-friendly book. But I will wager that it will soon turn into a handy reference book that is frequently pulled from the shelf.

See all 55 customer reviews...

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# Fee Download Mormonism For Dummies, by Jana Riess, Christopher Kimball Bigelow

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Get the facts on temples, tithing, missions, and caffeine

Mormon doctrines, rituals, and history, demystified at last!

Mormonism, or the LDS Church, is one of the world's fastest growing religions. But unless you were raised a Mormon, you probably don't have a clear picture of LDS beliefs and practices. Covering everything from Joseph Smith and the Book of Mormon to tithing and family home evening, this friendly guide will get you up to speed in no time.

Discover:
* How the LDS Church differs from other Christian churches
* What Mormons believe
* What happens in Mormon temples and meetinghouses
* The history of the LDS Church
* LDS debates on race, women, and polygamy

• Sales Rank: #118285 in Books
• Model: 1682724
• Published on: 2005-02-25
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .80" w x 7.50" l, 1.22 pounds
• Binding: Paperback
• 384 pages

From the Back Cover

Get the facts on temples, tithing, missions, and caffeine

Mormon doctrines, rituals, and history, demystified at last!

Mormonism, or the LDS Church, is one of the world's fastest growing religions. But unless you were raised a Mormon, you probably don't have a clear picture of LDS beliefs and practices. Covering everything from Joseph Smith and the Book of Mormon to tithing and family home evening, this friendly guide will get you up to speed in no time.

THE DUMMIES WAY®
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Top ten lists
A dash of humor and fun

Discover
How the LDS Church differs from other Christian churches
What Mormons believe
What happens in Mormon temples and meetinghouses
The history of the LDS Church
LDS debates on race, women, and polygamy

Get smart!
@www.dummies.com

• Find listings of all our books
• Choose from many different subject categories
• Sign up for eTips at etips.dummies.com

About the Author

Jana Riess, PhD, has a doctorate in American religious history and is religion book review editor at Publishers Weekly. Christopher Kimball Bigelow is a writer and editor. Both are Mormons.

Most helpful customer reviews

1 of 3 people found the following review helpful.
Reaaly good overview of the CJCLDS
By L. K. Muller
Pros: well written, really funny at times, easy to read and through.
Cons: Paints a pretty rosy picture of the polygamy period.

This is a really well written overview of the Mormon Church, Very through and honest, it gives non-Mormons a clear picture of what today's LDS practice and believe. I have family member who are Mormon and the book is a valuable tool to help understand how they live their lives. The authors don't shy away from controversy, explaining in more detail than I expected the differences between Mormon faith and other Christian churches. I was a little surprised at the detail provided regarding Temple ordinances, while not explaining exactly what is done, the authors explain what the services are and why they are done. Any differences between Mormon and traditional Christianity are explained away by continuing Revelation and that in their view, the LDS church is the one true faith. Not a problem for me, the book is written by Mormons to explain their church to non Mormons.

Given the level of honesty in the book I was a little surprised at the coverage of polygamy. If the authors are correct, most women were very happy being one of several wives. There is a page that tells how many sister wives were doctors, teachers, and other professionals. They do admit that while polygamy is now forbidden by the church the revelation that encouraged it has never been withdrawn, and that many in the church expect that polygamy will be the norm in the 3 levels of Heaven (read the book). In their favor they do admit that during the time of Joseph Smith and Brigham Young girls as young as 14 were taken as wives.

If you are looking for a layman's guide to the Mormon faith, I highly recommend Mormonism For Dummies..

72 of 80 people found the following review helpful.
Surprisingly Good Overview of the LDS Religion
By Bombadil
I expected this book to be an overly simplistic treatment that would portray the LDS in any number of odd perspectives. However before getting through 5 pages, I was already impressed by the humor and insight it brought to LDS topics. From that point, it only got better.

In the end, the book far exceeded my expectations. It covered LDS theology and history in more depth, more breath, and more candor than I've ever seen in a summary book on Mormonism. The authors handled sensitive topics, such as temple ordinances, with respect while still providing good coverage. They document some of the warts and bruises of LDS history while balancing them with what I felt was very fair treatment. I liked how they melded traditional LDS perspectives with a nice sprinkling of a more open-minded attitude.

I suspect that "LDS ultra-traditionists" might find it a little too light-hearted and candid, while "anti-LDS" would find it too positive toward LDS beliefs. But for someone wanting to know more about Mormonism or its member's practices, this is the best overview I have ever seen. In fact, I took it to my local ward and passed it around to several other LDS members. I think my ward would be changed for the better if they all read it.

Highly recommended!

48 of 59 people found the following review helpful.
Fine Mini-Encyclopedia of Mormon Thought and Culture
By R. W. Rasband
(Full disclosure: I'm acquainted with Christopher Bigelow and have had friendly correspondence by e-mail with Jana Riess, the authors of this book.) The series title "...for Dummies" really bugs me, especially in this case, because this is not a book for stupid people. It's for intelligent people who don't have all the information they want. The authors of "Mormonism for Dummies" never talk down or condescend to you. Rather, they offer you a full smorgasboard of things you need to know about The Church of Jesus Christ of Latter-day Saints (the Mormons). Like many faith traditions, Mormonism is something you can spend a whole lifetime investigating and never get to the bottom. But Bigelow and Riess, both faithful members, have put together what you could call a mini-encyclopedia that answers most of the questions you could come up with. They cover doctrine, history, and particularly culture, so that by the end of the book you get a vivid sense of just what it must be like to be a Mormon. If you think Mormons are somehow wacky or weird, this book will give you a glimpse of the power and breadth of Mormon thought, and may make you rethink your prejudices. The tone of this book is admirably moderate in its tackling of the many gray areas of Mormon practice, like whether it's OK for Mormons to see R-rated movies, or whether caffeinated sodas are against the health code called the "Word of Wisdom". If you aren't Mormon, this book is an excellent source of information; if you are Mormon this book is still illuminating in that you may find out that some things you thought weren't true really are, or vice versa. This gets my highest recommendation.

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Ever wanted to build your own Web site to express your views? Or maybe you want to set up an e-business? Now, not only will you be able to create your own space on the Web, but you can also make it look professional with Building a Web Site For Dummies. This resourceful guide lays down all the basics for getting started with creating a Web site for your club, team, family, or business.

This is the only book that walks aspiring Webmasters like you through all the steps of designing, building, publishing, publicizing, and updating a Web site without concentrating on a single tool. While reading this laid-back and down-to-earth guide, you will discover how to:

• Make your site easy to navigate
• Get optimum listing on Google
• Accept payment for an online business
• Gain feedback with message boards
• Add photos, sound, and video to your site

Along with this helpful guide is a CD-ROM that includes many exciting features to give you access to more Web site-creating tools:

• Adobe Photoshop CS and Adobe GoLive CS tryout versions
• Trial versions of Macromedia Flash MX 2004, ColdFusion MX Enterprise, Fireworks MX 2004, Dreamweaver MX 2004, and FreeHand MX
• Hemera Photo-Objects 500 Sampler

Under the wing of David Crowder, author of over 10 books and former Vice President of Data Processing with National Research Corporation, creating your own Web site has never been easier. Building a Web Site for Dummies provides plenty of hands-on guidance to turn you into a Web designer in no time!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

• Sales Rank: #3038484 in Books
• Published on: 2004-08-06
• Original language: English
• Number of items: 1
• Dimensions: 9.28" h x .88" w x 7.40" l,
• Binding: Paperback
• 384 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
4 stars
By Willyblues
From 2008, wish I still had my copy...

1 of 1 people found the following review helpful.
Web site creation and development
By Amazon Customer
I am certain pleased with myself for taking the time to read the reviews, particularly those who expressed disappointment, if not frustration, with the books/titles offered. I admit to knowing nothing, and those reviews documented my worst fear, i.e, more dollars down-the-tube trying to develop a web site, hopefully on my own.

0 of 0 people found the following review helpful.
Nope
By Amazon lover
Not necessarily for dummies. I think I am pretty smart and I couldn't figure this out. It just pushes software that is out dated and some quite expensive

See all 10 customer reviews...

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!! Download PDF The New York Times Guide to Unforgettable Weekends (Wonderful Weekends), by The New York Times

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The perfect guide for any city-dweller craving an unusual weekend escape, The New York Times Guide to Unforgettable Weekends is a compilation of over forty articles that have appeared in the "Weekend" section of The New York Times. Candid, personal essays are complimented by transportation information, and descriptions and information for various accommodations, dining and attractions. The guide covers a weekend getaway to suit every taste and budget. You can ramble through charming towns and follow New York's own wine trail in Ulster County. You can stay at a working farm in Mount Joy, Pennsylvania or a balloon-glide above Connecticut. With beautifully written articles to whet your appetite for weekend adventure, and comprehensive information on all aspects of the trip, The New York Times Guide to Unforgettable Weekends is the perfect companion for any New York-area adventure.

• Sales Rank: #4109877 in Books
• Brand: Brand: Wiley
• Published on: 2001-05-29
• Original language: English
• Number of items: 1
• Dimensions: 8.42" h x .96" w x 5.72" l, .0 pounds
• Binding: Paperback
• 432 pages

Features

• Used Book in Good Condition

From the Back Cover
Feeling overworked and stressed out? Top Times writers help you unwind on their favorite weekend escapes, all within easy reach of New York City:

• Hot-air ballooning over the Connecticut River Valley
• Whale watching off Long Island's coast
• Touring Westchester's gardens and Newport's mansions
• Hiking along — or paddling down — the Hudson River
• Betting at Belmont, Foxwoods, and Saratoga Springs
• Exploring history at Fort Ticonderoga, Hyde Park, and Seneca Falls
• Kicking back at a Lancaster County farmhouse or a historic Cape May inn
• Enjoying country rambles, bicycle trips, off-season adventures, snowboarding, and much more

Every getaway has all the up-to-date practical information you need to plan your own one-of-a-kind weekend with details on getting there and advice on where to stay, dine, shop, sightsee, and get back to nature. Unforgettable Weekends is guaranteed to please jaded weekenders and first-time area visitors alike whether you're looking for a romantic hideaway, a family trip, or a solo adventure.

Most helpful customer reviews

14 of 14 people found the following review helpful.
Nice List But Utterly Unusable
By Sytelus
This book could have been a rescue tube in this heavily urbanized east coast. It puts out pretty nice collection of things you can do in weekends, places you can go and experience you can have. I'm pretty outgoing and am aware of "secret gems" in this area but I still found few more gems like Hot Ballooning in CT, renting a boat (no licenses req) for week long journey through Erie Canal and winter language classes at Mohonk Mountain House. I also found helpful trip reports for Block Island and Mystic Seaport which I was looking for quite a while. But beyond this, the book is pretty much unusable. The book is organized as series of very descriptive long long long trip reports. So unless you are willing to sit down and patiently read these 400 pages of trip reports, you won't know if you should choose this or that. The editor or whoever decided layout of book simply didn't used common sense. How a typical reader like me would use this book? I would typically open this book on Friday night and want to have a look at a table listing places and attributes such as cost, travel time, best season, outdoor activities, attractions, required reservations, etc. Then I would choose couple of places from this table, read their 20 lines max trip report, have a look at 3-4 photos, choose one place and just go. Right? It's common sense. Instead, this book has a long long glorifying travel essays as if they are competing for some literary prize. There are no summaries. Forget that, there are NO PHOTOS!! So unless you read the whole thing start to finish, you won't have slightest idea whether should you go there or there. At times even after reading whole thing you would be still confused which place to pick because each trip author tends to glorify their trip so much (even if it's just Newport or Newark)! Bummer. I think the book could have been cut down in 1/4 of size which would have increased its usability by factor of 10.

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* Get Free Ebook Statistics Workbook For Dummies, by Deborah J. Rumsey

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A friendly, hands-on guide to the dreaded field of statistics
Competence in and understanding statistics is important to success in such fields as business and science, and is often a requirement for college students in a variety of programs. This handy guide complements author Deborah Rumsey's Statistics For Dummies by presenting exercises and fully worked solutions that let students and professionals practice and sharpen their statistical skills and understanding of the subject. Offering a simple, straightforward examination of the process and products of statistical computation-as well as a wealth of tips and tricks-Statistics Workbook For Dummies is an invaluable resource for reinforcing the concepts and practice of statistics.

• Sales Rank: #31728 in Books
• Brand: Brand: For Dummies
• Model: 2418703
• Published on: 2005-05-27
• Released on: 2005-05-13
• Original language: English
• Number of items: 1
• Dimensions: 10.02" h x .76" w x 8.04" l, .93 pounds
• Binding: Paperback
• 288 pages

Features

• Used Book in Good Condition

From the Back Cover
From mean to median to probability — crunch the numbers with ease

Got a grasp on the terms and concepts you need to know, but get lost halfway through a problem or, worse yet, not know where to begin? Have no fear! This hands-on guide focuses on helping you solve the many types of statistical calculations and problems you encounter in a focused, step-by-step manner. With just enough refresher explanations before each set of problems, you'll sharpen your skills and improve your performance. You'll see how to work with percents, graphs, charts, margin of error, hypotheses, polls and surveys, and more!

100s of Problems!

• Step-by-step answer sets clearly identify where you went wrong (or right) with a problem
• The inside scoop on analyzing and interpreting data
• Know where to begin and how to solve the most common problems
• How to guesstimate with confidence

About the Author
Deborah Rumsey has a PhD in Statistics from The Ohio State University (1993). Upon graduating, she joined the faculty in the Department of Statistics at Kansas State University, winning the distinguished Presidential Teaching Award and earning tenure and promotion in 1998. In 2000, she returned to Ohio State and is now a Statistics Education Specialist/Auxiliary Faculty Member for the Department of Statistics. Dr. Rumsey has served on the American Statistical Association’s Statistics Education Executive Committee and as the Editor of the Teaching Bits Section of the Journal of Statistics Education. She’s the author of the book Statistics For Dummies (Wiley), and she has published many papers and given many professional presentations on the subject of statistics education. Her particular research interests are curriculum materials development, teacher training and support, and immersive learning environments. Her passions, besides teaching, include her family, fishing, bird watching, driving a John Deere tractor, and Ohio State Buckeye football (not necessarily in that order).

Most helpful customer reviews

36 of 37 people found the following review helpful.
Highly Practical
By MAURICIO AGUIAR
As someone who teaches Statistics to Information Technology professionals I am always looking for new ways of explaining basic Statistical ideas to "newcomers". This book is excellent for those learners who find it easier to learn through examples and practice than just by reading theory. It is true that one would need another book for comprehensive explanations, however this book is one of the best resources available for "hands-on" practice. Although other reviewers have covered the book's contents I would like to focus on Chapter 19, Ten Ways to Spot Common Statistical Mistakes, that covers the following topics:

- Scrutinizing Graphs
- Searching for and Specifying Bias
- Marking the Margin of Error
- Scanning for Sample Size
- Studying Sample Selection (Gotta Be Random)
- Checking for Confounding Variables
- Considering Correlation
- Doing the Math
- Detecting Selective Reporting
- Avoiding the Anecdote

I believe every introductory Statistics book should contain a similar section.
This book is also a great help for those who already know basic Statistics and need a quick, practical review.

0 of 0 people found the following review helpful.
I became so frustrated with it and actually did better in my Stats course when I stopped trying to use it!
By AC
Absolutely confusing

15 of 15 people found the following review helpful.
Mathaphobe?
By FanB14
I skipped every math class possible in my early college days only to have a Statistics class loom over my head to complete advanced degree in psychology. Used this book before I took my class and it made all the difference. If you're wary of numbers, like me, then this book spells it out plainly and simply. Highly recommend.

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** Ebook Free CSS Web Design For Dummies, by Richard Mansfield

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• Cascading Style Sheets (CSS) is a Web markup standard that allows Web designers to define the appearance and position of a Web page using special dynamic effects
• This book is the perfect beginner reference, showing those new to CSS how to design Web pages and implement numerous useful CSS effects available
• Seasoned For Dummies author Richard Mansfield explains how CSS can streamline and speed up Web development
• Explains how to take control of the many elements in a Web page, integrate CSS into new or existing sites, choose the best coding techniques, and execute advanced visual effects such as transitions
• U Features a special discussion on browser incompatibility issues involving CSS and how to solve potential problems

• Sales Rank: #1796995 in Books
• Brand: Brand: For Dummies
• Published on: 2005-03-18
• Released on: 2005-03-04
• Original language: English
• Number of items: 1
• Dimensions: 9.28" h x .82" w x 7.40" l, 1.26 pounds
• Binding: Paperback
• 384 pages

Features

• Used Book in Good Condition

From the Back Cover
A step-by-step guide for stepping up from plain HTML

Create Web sites that grab attention, remain consistent, and are easy to update

Attention Web designers! CSS can be your secret weapon, and this book shows you how to use it. CSS helps you create dynamic visual effects, unify the look of your site, and deliver your site's content in a professional way that gets noticed. It even makes updates and changes a breeze. Here's what you need to get up to speed!

Discover how to

• Create practical style sheets
• Format pages that are visually pleasing
• Manage details such as colors and backgrounds
• Handle lists and tables
• Render complex documents

About the Author
Richard Mansfield was the editor of COMPUTE! Magazine from 1981 to 1987. During that time, he wrote hundreds of magazine articles and two columns. From 1987 to 1991, he was editorial director and partner at Signal Research. He began writing books full-time in 1991 and has written 36 computer books since 1982. Of those, four became bestsellers: Machine Language for Beginners (COMPUTE! Books), The Second Book of Machine Language (COMPUTE! Books), The Visual Guide to Visual Basic (Ventana), and The Visual Basic Power Toolkit (Ventana, coauthored by Evangelos Petroutsos). His books combined have sold more than 500,000 copies worldwide and have been translated into 12 languages.
Richard’s recent titles include Office 2003 Application Development All-in-One Desk Reference For Dummies, Visual Basic .NET All-in-One Desk Reference For Dummies, Visual Basic .NET Weekend Crash Course, Visual Basic .NET Database Programming For Dummies, Visual Basic 6 Database Programming For Dummies (all published by Wiley), Hacker Attack (Sybex), and The Wi-Fi Experience: Everyone’s Guide to 802.11b Wireless Networking (Pearson Education, coauthored by Harold Davis).

Most helpful customer reviews

24 of 24 people found the following review helpful.
Standards compliance out of the window
By Joshua K. Briley
I generally turn to "Dummies" books when I have no knowledge of a subject, but need quick information. I like the books... Unlike most techies, I like the humor contained within. One thing about techno-dummie books is that they generally give you just enough information to get up and running... They're great starting points. However, you will not learn standarized methods, as proposed by the W3C, from this book. You'll learn about selectors, but things like the box model are not really explained as well as they should be.

THIS BOOK IS GEARED TOWARDS IE BROWSERS ONLY - as the author states several times throughout. In regards to marketing, MS owning 90% market share, it makes sense to teach from this angle. But to learn the full potential of the language I can't see the justification. Firefox, Opera, and Safari, already support alot of selctors from CSS Level 3, leaving the IE viewers a degraded or dimished view of pages created to standard. It's possible that IE may take advantage of these things in the future, hopefully, and you won't learn what CSS truly has to offer in the dummies books.

I would definitely recommend looking at WROX CSS books such as "Professional CSS..." and "Accessible XHTML and CSS Web Sites Problem Design Solution" after reading this book. Other good books would be Jeremy Keith's "DOM Scripting...", which is geared towards CSS guys, and Dan Cederhom's "Bulletproof Web Design..."

That being said, the Dummies book, in my opinion is the easiest starting point... just be prepared to do more reading.... lots more.

26 of 28 people found the following review helpful.
Misses the point of CSS totally
By Gazzer
The whole point of CSS is to open up the web to a large number of users whether they use a Windows machine, a Mac, a phone, a mobile device, are blind etc. Furthermore, CSS is based around the w3.org STANDARDS which define how browsers are supposed to display information. It's well known amongst designers and developers that Internet Explorer has quite the worst correct support of these standards - in other words it tends to display pages incorrectly. Almost all top CSS designers will design on a browser that has good standards such as Firefox, and then iron out the broken renderings that IE produces at the end.

It's totally amazing to me that on author should be promoting CSS (ie standards based design) then suggest that because most people use IE, you should design to its broken renderings. This is a bad idea for many reasons

1. what happens if Microsoft update IE to support standards correctly. Your page will be broken

2. at least 20% of users don't use IE. If you are a business who turns 20% of your customers away they you won't last long. This number will only get bigger too.

3. The whole point of the web is that it is a system that is independent of any platform, and CSS is a culmination of this effort. By designing for IE's quirks, you are effectively moving back to the dark ages of 'view this page in NN at 800pixels wide on a screen of ...'.

Effectively this book is teaching fundamentals using broken tools. Hardly a way to learn a new powerful technique that is revolutionizing the web.

12 of 12 people found the following review helpful.
A Major Disappointment
By J. Jenkins
Like other readers, I found myself extremely put off by the author's unfathomable condescension towards platforms other than Windows XP, browsers other than Internet Explorer 6, and monitors either smaller or larger than the norm. Would that it stopped there. He also goes out of his way to insult standards bodies, programmers, and even animators who haven't switched to all-digital production.

Beyond the blatant callousness of his remarks, there is a serious weakness here for a book coming out under the otherwise excellent ...Dummies line: It's simply not good business, for two reasons:

1) Even if people who don't use standard and software and equipment are used to seeing Web pages that don't work properly, that doesn't mean that it doesn't alienate them. If I were the owner of a small business, I simply wouldn't want to hire a Web designer who is cheerfully willing to cut my sales by even as much as 5%. It's bad business.

In particular, a lot of people who use old software do so because they are overwhelmed by the relentless press to upgrade or simply can't afford it. Yes, IE6 is free--but XP isn't.

2) Standards are not static, nor is software. Within the next year or so, the dominant platform is likely to be Vista and the dominant browser IE7 (or later). The best way to guarantee that my Web pages will continue to work with future software and standards is to make sure that they're conformant now. Again, if I were looking from the perspective of a business owner, I wouldn't want to have to rehire my Web designer (or, more likely, a different one) in two or three or five or ten years because the non-standard CSS they wrote now stopped working, soley because they made the lazy assumption that the only browser one needs to support is IE6.

I'm really astonished that the editor at Wiley let this one out the door.

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